International Baccalaureate (IB) Practice Exam

Which of the following is not typically considered a marketing strategy?

1. Targeted social media campaigns

2. Making the customer do product research

3. Repetition in advertisements

4. Offering discounts

The correct answer is: Making the customer do product research

Making the customer do product research is not typically considered a marketing strategy because it places the onus of information gathering entirely on the consumer rather than actively engaging them through promotional efforts. Effective marketing strategies are designed to facilitate the purchasing process, attract customers, and directly inform them about a product's features, benefits, and values. In contrast, targeted social media campaigns actively reach out to specific demographics to enhance brand awareness and drive sales. Repetition in advertisements helps to reinforce a brand message, making it more memorable and effective in persuasion. Offering discounts is a promotional tactic aimed at incentivizing purchases and increasing sales volume, further demonstrating an active approach in marketing practices.