International Baccalaureate (IB) Practice Exam

Four common marketing tactics are:

1. Repetition, buyer's remorse, product positioning, significant purchase

2. Personal selling, financing, repetition, product positioning

3. Competition, financing, opportunity cost, personal selling

4. Branding, personal selling, opportunity cost, financing

The correct answer is: Personal selling, financing, repetition, product positioning

The selection of personal selling, financing, repetition, and product positioning as effective marketing tactics highlights key strategies that businesses use to engage customers and drive sales. Personal selling involves direct interaction between a salesperson and a potential buyer. This tactic allows for tailored communication, addressing specific needs and concerns of the customer, which can lead to higher conversion rates. The personal touch can enhance customer relationships and build trust, making it a critical component in many marketing strategies. Financing as a marketing tactic enables businesses to make their products more accessible to consumers. By offering financing options, companies can encourage purchases that might otherwise be too costly upfront for consumers. This strategy can stimulate demand and broaden the customer base by making products more attainable. Repetition in marketing serves to reinforce messaging and brand awareness. By repeatedly exposing consumers to a brand, product, or message, businesses are more likely to create lasting impressions and influence purchase decisions. This tactic is grounded in the psychological principle that familiarity can enhance preference and loyalty. Product positioning is crucial for differentiating a product in a competitive marketplace. This tactic involves strategically placing a product in the minds of consumers to occupy a specific niche or value proposition. Effective positioning helps consumers understand the benefits and unique selling points of a product, leading to improved marketing efficacy.